In December 2025 World Triathlon and PTO announced plans for an 80+ event Triathlon World Tour from 2027.
The concept was to bring top short-course racing, T100 and new Challenger levels into a shared sporting and commercial architecture.
For fans, the problem is easy to understand: triathlon has long had brands, championships, distances and tours that are not always easy to connect.
The new model aims to create a clearer pathway between levels and a more consistent year-round broadcast product.
In simple terms: previous investment is no longer funding only a race series. It is helping build a much wider international structure.
Series: The money changing triathlon
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