A 12-year partnership connects PTO’s commercial project with the international federation across competition, anti-doping, broadcast and sponsorship.
After years of investment and plans, the strategy becomes visible in 2024: eight races, 40 leading professionals and an official 100km world…
Divergent, Michael Moritz and Warner Bros. Discovery join a new funding round as triathlon is increasingly treated as a global media product.
Eckuity shows that investors see more than races: they see a global community interested in health, performance and technology.
Michael Moritz and Crankstart give PTO the financial scale to announce a Collins Cup with more than $2 million in prize money.
In 2019 a still-small athlete organisation appoints Sam Renouf and proposes buying IRONMAN assets. The deal does not happen, but it reveals…